When it comes to dog breeds, America has a clear favorite. According to new research, there’s one breed that outranks all the rest when it comes to internet searches, and it’s the number one dog across all but one U.S. state.
Can you guess which pup is considered top dog when it comes to American pooches? We’ll give you a hint, this breed is known for their loyalty, friendliness, and amazing personalities.
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That’s right, the Golden Retriever has been named the most-searched dog in 2025, according to research from the website Pet Insurance Deals. This breed clocks in at around 1,081,092 average searches per month, which is 40% more than the next most popular breed in the group.
And it sounds like residents of every state but Utah feel the same way — the Beehive State are apparently all in on Bernese Mountain Dogs — with Californians showing the Golden Retriever the most love, with an average of 136,772 searches for the breed each month.
After Golden Retrievers, these next nine breeds fill in the rest of the list of the top 10 dog breeds in the U.S. in 2025:
- Australian Shepherd
- French Bulldog
- German Shepherd Dog
- Belgian Malinois
- Bernese Mountain Dog
- Great Pyrenees
- Border Collie
- Great Dane
- Shiba Inu
While Labrador Retrievers are often believed to be America’s favorite dogs, Pet Insurance Deals says that they actually ranked 27th on this list. But, no matter where your favorite breed ranked on this list, we’re sure they’ll still be number one in your heart.
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Editors note: This research was provided by Pet Insurance Deals, and generated using the average monthly search volume from Google Keyword Planner over the 12 month period between March 2024 and February 2025.