Every section—including the short foreword by John Bell, which ironically ends up being the longest passage in the entire book—is like a snapshot, a concise and essential take, stripped of all unnecessary weight. What we’re holding, most likely, is a compact encyclopedia of lateral thinking applied to design, rounded off with a brief yet valuable bibliography in which the author recommends key readings for young designers entering such a fascinating world and profession.
Often described as “the most influential designer of his generation,” Chris Bangle may well have found, in this book, his ultimate statement as a free thinker with a pencil in hand.
