TalkTV host David Bull has been named as Reform UK’s new chairman, replacing Zia Yusuf who quit last week after clashing with colleagues over calls for a burka ban.
A long-time ally of party leader Nigel Farage, 56-year-old Bull has held several roles in Reform and its predecessor the Brexit Party, but is best known for his work as a broadcaster.
The appointment of a polished media performer contrasts with multi-millionaire businessman Yusuf, a 38-year-old political newcomer who largely worked behind the scenes as chairman to professionalise the party.
Speaking at an event in London, Farage said Bull’s job was “not to get involved in the admin” but to “give leadership” to activists.
Yusuf resigned suddenly from the role on Thursday, shortly after saying it was “dumb” for new Reform MP Sarah Pochin to call on the prime minister to ban the burka.
At the time, he said working for a Reform UK government was not “a good use of my time”.
However two days later he appeared to have a change of heart and said he would continue working for the party, albeit in a different role.
Yusuf told the BBC he regretted his social media post about Pochin and that “exhaustion led to a poor decision”.
He will now lead what the party calls its “Doge team”, which is modelled on the Department of Government Efficiency set up by US President Donald Trump and aims to cut “wasteful” spending in councils the Reform now controls.
Farage, who credited Yusuf with building Reform’s infrastructure, insisted the party was “stronger” for the reshuffle.
Farage said he “forgave” Yusuf, who he claimed had been “exhausted” and “lost his rag” under pressure.
Rather than appointing a direct successor, Reform UK is splitting Yusuf’s role into multiple posts including a new head of operations and head of treasury – with new further leadership changes in the coming weeks after.
Farage said Bull’s role would be to “inspire” the party’s base and “give leadership to that volunteer army out there”.
To take up the role, Bull has stood down from his role as a TalkTV weekend breakfast presenter.
Bull said he was “deeply honoured” to be asked to serve as chairman.
He called Reform’s volunteers “the lifeblood of this party” and said he would use his role to “show some love to all those people”.
Bull paid tribute to Yusuf, who he said “has done an extraordinary job” and “professionalised the party beyond belief”.