“SUVs are simple, sports cars are simple, convertibles are simple. This is difficult,” Bentley CEO Frank Walliser said at EXP 15 unveil July 8 at the brand’s HQ in Crewe, northern England. “Everybody wants a limousine, nobody buys it.” Instead the new concept borrows ingredients from SUVs. “The whole SUV market took off because of this elevated presence, this high seating position, this statement of importance and confidence on the road,” Robin Page, design director for Bentley, said at the event.
