The benefits of steel
Loasby is responsible for Hyundai styling, right-hand man to SangYup Lee who is in charge of the group’s global design. “A couple of years ago,” he recalls, “I had a coil of steel brought to our studio and, admiring its curves, we realized that, with those curves and its strength, versatility and above all its formability, it is a wonderful material. Then one evening, in a video call with our European studio, Eduardo Ramirez and Manuel Schöttle showed me with paper models what the formability of steel could be in creating attractive aesthetics, even more enhanced with graphic elements. Without forgetting how cost-effective steel is.”
HYUNDAI NEXO, L’ARTE DELL’ACCIAIO
