Pet parents, there’s a new reason to make a beeline for Costco, and it comes in the form of a giant bag of dog treats that pups are absolutely losing their minds over. Bocce’s Bakery Campfire S’mores Dog Treats have officially landed on Costco shelves, and they’re already generating major buzz among pet parents.
Spotted by sharp-eyed shoppers on Instagram, including a post from the ever-reliable @costcohotfinds, these 32-ounce bags are flying off shelves at $15.99 each. For dog lovers familiar with Bocce’s Bakery, that’s an incredible deal. The treats are made in the USA with just a handful of recognizable ingredients like peanut butter, carob and vanilla. They don’t include wheat or fillers, either. Even the pickiest pups seem to be gobbling them up without hesitation. I know mine is obsessed with this brand.

The treats are soft and chewy, making them perfect for older dogs, small breeds, or any pup who prefers a gentle bite. Each one is shaped like a “B” for Bocce’s, and they’re small enough for training rewards or quick snacks between meals. But what really has pet owners returning to Costco in droves is the size. A full 32 ounces of high-quality treats for under $16 is nearly unheard of, and it’s a huge win for multi-dog households or anyone who goes through rewards at a steady pace. Personally, I’m stocking up. I use this brand (I get big bags from Costco) for training treats for my reactive pup.
While there’s not a formal announcement yet, the reaction online speaks volumes. Pet parents are sharing rave reviews and stocking up fast, just in case this is one of those blink-and-it’s-gone Costco finds. After all, we’ve seen enough cult-favorite drops vanish overnight to know that the early bird gets the dog treats.
This flavor sounds perfect for summer, too. And your pup deserves s’more while you chow down by the campfire.
So if you’re heading to Costco this week, don’t skip the pet aisle. You just might find your pup’s new favorite treat—and become their hero in the process.
Related: Dog Moms Are Rushing to Marshalls for This Super-Adorable and Cozy $13 Find
